Hitachi America Ltd. Digital Media Division introduced the LP-WU3500, 3,500-lumen LED projector. In addition to superior brightness and clarity, the LP-WU3500 offers low total cost and low-maintenance ownership, with an expected 20,000 hours of life. The new LP-WU3500 projector comes with a host of features and a five-year or 20,000-hour limited warranty. The High Lumen Density (HLD) technology works by channeling blue LED light through a phosphor rod, where it is discharged as bright green light. Working in tandem with high brightness red and blue LED lights, it achieves maximum brightness and a 30,000:1 contrast ratio. The LP-WU3500 operates at a much lower noise level than other projectors, making it ideal for presentations and environments such as classrooms, conference rooms, art galleries, museums and digital signage.