EMSI Contracts with Michigan School Districts
PARMA, Mich.-Emergency Medical Systems Inc. (EMSI), announced that it has signed contracts with 10 school districts in western and eastern Michigan to provide their schools with devices that combine an automated external defibrillator (AED) and a satellite network for marketing and communications use.
The kiosk-based network, known as EMS-TV, provides full-motion video capabilities as well as branded health information, coupons, rebates and other promotional materials. EMSI will be installing approximately 400 devices. C. Kevin Coonce, president and CEO of EMSI said that the systems offer an immediate, on-premise solution to life-threatening incidents, whether it’s sudden cardiac arrests, chokings, water-related accidents, seizures or other emergencies.
Mark Maloney, executive vice president with EMSI, notes that EMSI covers the cost of the units and pays the school district $900 per year for each AED the company installs. He said that the EMSI recoups its costs through the sale of local advertising on the kiosks satellite TV network. He said that schools are allotted a portion of network time to run their own programs and announcements. EMSI supplements sponsor-promoted material and school programming with public service spots, local news, weather and other non-commercial content.