WW Holdings Launches New Management Plan

CLEVELAND, Ohio-WW Holdings LLC recently announced a new strategic management plan for distribution along with a new architectural openings marketing unit name WW AccessPoint. The new management plan and marketing identity is designed to further the company’s position in the commercial, industrial and institutional doors, frames, hardware, and security integration business.

Chief Operating Officer for Distribution, Chuck Hummel, will be joining one of WW’s major suppliers, Assa Abloy. Bob Fines, CEO and president, will assume Hummel’s operating responsibilities for distribution under the new management approach.

The company’s architectural openings marketing unit name WW AccessPoint will appear alongside a new WW monogram logo and include the theme line, “Openings to innovations”.

Each of the company’s entities will also launch new marketing logos as part of this corporate branding. Their logos will include the description “A WW AccessPoint Company” to identify them as part of the WW team of companies.